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Following on from the analysis above, you may identify a group of keywords that is performing well. Therefore it should be explored whether there are any other keywords related to that group that can be added to the campaign to maximise the performance of the particular group.
Similarly, you may identify keywords that despite optimisation, fail to deliver sufficient conversions to justify retaining them. It may be decided to turn off these keywords and spend the budget on higher performing keywords.
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© 2006 Turma Ltd |
