Key Benefits of PPC Marketing Ensuring that a business is prominent in search results on the major search engines and portals is the easiest and most cost effective way for them to sell their products or services online. 85% of European internet users first discover websites through a search engine. (Graphics, Visualization & Usability (GVU) Center User Study). 88% of online transactions originate from a search. (Nielsen ReelResearch 2003). PPC is the quickest and easiest way to ensure that a site appears in a prominent position on the major portals and search engines. PPC enables an advertiser to reach a large number of internet users. PPC drives highly targeted qualified leads to a website. PPC allows an advertiser to control their brand messaging within the search results. PPC allows an advertiser to control their cost per lead therefore maximising their return on investment. PPC is suitable for ensuring an ongoing presence on all the major search engines. PPC is suitable for tactical / promotional activity as it is highly flexible and provides immediate results. 81% of internet users enter sites via a search engine. (JupiterResearch / Ipsos 2004):

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