PPC Management


Search Marketing OverviewHow PPC WorksKey PPC NetworksKey Benefits of PPC MarketingSetting-up PPC CampaignsOptimising a PPC CampaignWhat is optimisation?Changing bid levelsAdd / remove keywordsCopy optimisationData integrityReportingRecent DevelopmentsFuture ChangesEditorial GuidelinesWorking with a PPC AgencyGlossary of Terms


Optimising a PPC Campaign - Data Integrity

When looking at any of the above, ensure that there is sufficient data available to make valid conclusions. Look at the traffic for parts of the campaign as a proportion of the entire campaign and determine whether this is enough to make a decision, if not, let it run for a little while longer to build up a bigger data set.

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