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Key PPC Networks
There are 3 key PPC networks within the UK:
Miva
(formerly Espotting)
Yahoo! Search Marketing
(formerly Overture)
Google AdWords
In brief PPC marketing works as follows:
- The advertiser selects a comprehensive list of
keywords / keyword phrases relevant to their website.
- The search supplier allows the advertiser to ‘bid’
on their chosen keywords in order to appear in the listings.
- The position in the results is determined by the
bid value. The higher the bid the higher they appear in the listings – like an auction.
- Bids can be changed at any time.
> Next page - Miva
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