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Search marketing overview
How PPC works
Key PPC networks
Miva
Yahoo! Search Marketing
Google AdWords
Key benefits of PPC marketing
Setting-up a PPC campaign
Preparation
Selecting the keyword list
Writing creatives
Select destination URLs
Tracking
Bid management tools
Optimising a PPC campaign
What is optimisation?
Changing bid levels
Add / remove keywords
Copy optimisation
Data integrity
Reporting
Recent developments
Future changes
Editorial guidelines
Working with a PPC agency
Glossary of terms
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