PPC Management


Search Marketing OverviewHow PPC WorksKey PPC NetworksKey Benefits of PPC MarketingSetting-up PPC CampaignsOptimising a PPC CampaignWhat is optimisation?Changing bid levelsAdd / remove keywordsCopy optimisationData integrityReportingRecent DevelopmentsFuture ChangesEditorial GuidelinesWorking with a PPC AgencyGlossary of Terms


Optimising a PPC Campaign - What is Optimisation?

Once a campaign is live and being bid managed, it’s necessary to optimise it to make sure that it performs well. For pay per click campaigns, optimisation can happen on three fronts:

  • Changing bid levels.
  • Adding or removing keywords.
  • Testing new copy.
> Next page - Changig bid levels

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