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This product has also been launched by Miva. When someone uses their mobile phone to request a telephone number from 118 500 directory enquiries, this number is sent to the requester by text. Via Miva, advertisers can now place their own advert at the bottom of this text message. For example if a user has requested the number for Bupa, may AXA PPP Helathcare could have an advert on the text that reads ‘Why not also try AXA PPP Healthcare on [their phone number]’.
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© 2006 Turma Ltd |
