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Pay per call is a new service started by Miva where, instead of paying for a ‘click’ to their website, an advertiser pays to receive an enquiry via telephone. If a user searched on, say ‘car insurance’ as well as the normal search results there may also appear Pay Per Call adverts. These will consist of a brief description of the advertiser together with a freephone number for the user to call. The minimum bid for pay per call is £2.
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© 2006 Turma Ltd |
