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URLs should be supplied for each keyword. For Google, one URL can be supplied for an entire adgroup, but it is recommended that each keyword has an individual URL. The destination URL should be a specific as possible for each keyword and should deep link to the relevant part of the website. The fewer clicks that a user has to make on the advertisers website to make a purchase, the more likely they are to convert. You should also be tracking each keyword separately (see the section on tracking).
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© 2006 Turma Ltd |
