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Setting-up a PPC Campaign - Preparation
An advertiser will need to answer the following questions in order to determine the best approach for setting-up their campaign:
- What is the purpose of this PPC campaign? (Driving traffic, increasing sales / leads, increasing visibility for branding purposes).
- Which countries should be included?
- Which URL(s) will the traffic be driven to?
- Are there certain areas of the site or certain product ranges that are to be promoted?
- What is the initial test budget for this activity?
> Next page - Select keyword list
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